We sometimes get asked what is different about GA. There is always an eagerness to fire off sunny adjectives, trite phrases about client focus and smart people. But this is what everyone else says, and we are not like everyone else.
We can tell you clearly who we are, by telling you clearly what we are not.
This is not a place where clients get lost. Ever. When we win new business, our senior staff does not pull a Houdini and vanish. Interns are not running accounts. We do not hawk press releases as a strategic response to anything. We are not pushing pre-fabricated plans, uncorking old ideas, and pouring clients whatever is left on the shelves. The shelves are empty, because this is not a PR warehouse.
Client retention is our business model. Keeping clients happy over the years requires a special formula, a concierge mindset throughout the firm. This intuitiveness, this partnership posture, is our culture. It is also the best elixir for the complacency that afflicts PR firms. The originality and attention to detail that we invest in each client makes their experience uniquely bespoke.
Clients sense this difference and embrace it. Once, after learning that a Fortune 500 client had replaced their big PR agency with ours, we asked her why she had made this move. “Your firm is so creative and just gets things done faster without any prodding,“ she said.
Being trusted and being good motivates us.
GA opened for business in 2007, exactly one year before the worst recession in recent history. The firm has grown quickly every year thereafter, and, this year, earned a ranking by O’Dwyer’s PR Report as the 60th-ranked independent agency in the U.S. Despite strong economic headwinds, the firm has flourished. This is the ultimate proof that our model is working.
Happy clients are a formidable tailwind.
Eric Bovim, CEO & Thomas J. Pernice, Chairman