NGVsNow

NGVsNow: Natural Gas Vehicles - Driving America’s Future

America has enough domestic natural gas to power the country for the next 100 years. Yet, less than 1 percent of natural gas is currently being used in one of the most obvious ways: to fuel vehicles. 

GA was retained to launch Natural Gas Vehicles Now (NGVsNow), an organization dedicated to raising support for natural gas-powered vehicles. GA worked to position natural gas as a cheap, domestic, clean and abundant source of alternative fuel through an innovative campaign that leveraged both traditional methods and new-media tools. 

The campaign was centered around building an integrated online and social-media presence, and secured complementary placements in the Huffington Post and Forbes. The objective was to create an organic groundswell of support for natural gas-powered vehicles and their role in the national conversation about energy, the environment, the economy and national security. 

The campaign has achieved remarkable results in the seven months since its launch. GA turned an online relation¬ship into real-world results by organizing a media-attended event on Capitol Hill with Rep. Spencer Bachus, featuring a natural-gas advocate that NGVsNow recruited through Twitter. 

NGVsNow’s edgy video, “Natural Gas: How Do You Like to ‘Get It’?”, gained rapid traction, achieving more than 13,000 views in nine days. GA’s unconventional approach to the video proved incredibly successful in propelling NGVsNow’s messages and notoriety across a number of outlets, including Wired’s Autopia blog and the American Gas Association’s blog.

METRICS

• Campaign Length: 8 mo.

• Twitter Impressions: >3.5M

• Twitter Followers: 2,500

• YouTube Views: >83k

• Total Media Impressions: 30.7M