AIDSVu

Issue: Emory University and Gilead Sciences, Inc. asked GA to assist with the communications and marketing for AIDSVu, an online tool that aims to make HIV prevalence data widely accessible and locally relevant.

Strategy: GA is working with the Emory team to develop and execute an engagement strategy that focuses key partners, specific geographic locations and the media.

Results: Scheduled for an official launch in late 2011, AIDSVu is being positioned to be the go-to source for local data on HIV prevalence rates in the U.S.