Childhood obesity is one of America’s most acute health problems. The Centers for Disease Control estimates that the number of overweight children in the U.S. has more than tripled in the past 30 years, with the District of Columbia having the highest childhood obesity rate in the nation.
Dole retained GA as its Agency of Record to help position the company as a leader in sustainability and nutrition initiatives. The biggest challenge that GA faced was Dole’s expectation of tangible results in just six months.