By Frank Washkuch

Gibraltar Associates has named Hope Boonshaft EVP and GM of its Los Angeles office. She previously led Hill+Knowlton Strategies' Los Angeles and Irvine offices and oversaw the agency's global entertainment practice as EVP and GM.

Boonshaft will lead Gibraltar's entertainment and technology practices in her new role.

Prior to H+K, she served as chief marketing and communications officer at the Los Angeles Opera and EVP for global public policy at Sony Pictures Entertainment. She was also founder and CEO of Boonshaft-Lewis & Savitch Public Relations/Public Affairs.