The recent addition of top-notch senior talent to our growing family is a validation of GA’s unique tactics in growing our business, expanding our capabilities, and honing our reputation as a top PR firm.

Continuing our trend of steady growth and a mantra of providing our clients with the best and the brightest in the industry, we are pleased to announce this week that we have acquired Washington, D.C.-based communications firm TheWadeGroup.

This week we welcome the newest partner to our growing business, Kelley McCormick. She joins us as COO and brings a wealth of marketing communications and consumer experience to the agency.

Earlier this fall, I had the privilege of participating in an online survey sponsored by Vocus, Inc., a leading provider of on-demand marketing and PR software, to look at “PR Planning in 2011.”

The key to identifying a great video—one that has the potential to go viral—is simple: Would you send it to a co-worker on a slow Friday afternoon?

When do you check Facebook? Before heading out the door in the morning? After grabbing your first cup of coffee at the office? When you’re about to dive into a huge work project and need a five-minute break?

MediaWeek recently published a great social media toolkit for anyone active in communications or PR. The mag’s 2010 Digital Hotlist ranks the social media websites and communications tools that are having the greatest impact on American information consumers.

Another report found that the majority of Americans don’t trust the media. Nearly half of Americans (48 percent) said the media is too liberal, 33 percent found the media to be “about right,” and only 15 percent said the media was too conservative.

Women are often referred to as the key to the household. They make 85 percent of all brand purchases in the U.S., and in less than 10 years will control two-thirds of total consumer wealth. With all of this purchasing power at their fingertips, the obvious question posed by PR professionals is, simply, how do we reach them?

If you follow the Gibraltar blog, you’ve no doubt read on numerous occasions several of us comment on the value of the Internet and social media and the key role it can play in a company’s ongoing communications efforts.  Again, that point of view was validated last week with the release of a report by the Interactive Advertising Bureau and PricewaterhouseCoopers.