Mar 29th, '12
When the new Facebook timeline became available for brands last month, it joined a wide range of tools and applications the social platform already provides to help companies interact with consumers. Is your business making use of all Facebook has to offer?
Mar 15th, '12
The public dialogue surrounding food and health, as pointed out in a recent post by my colleague Eric Bovim, continues to heat up. Concerns about the obesity crisis in America are certainly not new. But the advent of national health care and the accompanying taxpayer’s share of obesity-related health care costs have placed a new emphasis on increased government regulation of food. The chorus of activists calling for government intervention in a variety of forms seems to be gaining more traction than ever before. Activists feel emboldened and the food industry is rightly anxious.
Mar 8th, '12
The good people at Harris Interactive, the global research consultancy, recently released their snapshot of our collective discontent with corporate America. The 2012 Reputation Quotient (RQ) survey, a survey of 18,000 Americans now in its 13th year, tracks the perception of America’s most visible companies and produces an RQ score for each.
Mar 5th, '12
O’Dwyer’s, a leading publication covering public relations and marketing, has just published its independent agency rankings for 2011 and Gibraltar Associates (GA) shot up the list 13 slots to No. 65 nationwide, with revenue growth of 25 percent.