Unless a client is looking to bailout newspapers, I have never been much of a proponent of newspaper ads, especially the full-page variety. Too many lawyerly words, and weird pictures.

As I’m sure many of you have seen, the “Social Media Revolution” video has recently been revamped to reflect social media’s latest – and fundamental impact on communicating today.

Reporters are used to bad news. Tornadoes just rampaged through Kansas? Get out there and interview the now-homeless survivors. Teenager just drove a motorcycle into a telephone pole? Survey the wreckage and ask his classmates if they can give you quotes between their sobs.

I have taken to the streets of D.C. to ask important people about important things that interest Washington insiders. Today I am with Gregg Hartley, COO of lobbying powerhouse Cassidy and Associates.