You have to hand it to President Obama for understanding how to control the message in a 24/7 media world. Giving his first televised TV interview to an Arab network is bold enough. Then, to top it off, he delivers a line that easily finds itself as the prevailing sound bite from the interview – “All too often the United States starts by dictating…” Politics aside, the new administration gets the media gig far better than their predecessors.

I came across an amazing example of viral marketing/brand promotion recently. It comes from Disney. This Disney campaign is very clever. It places the viewer inside of its theme park and personalizes the experience by inserting the person’s name on attractions and all kinds of signs. It’s the kind of subtle, engage-the-user, brand promotion campaign you would expect from Disney.