I would disagree with the venerable PR “blog-father” Peter Himler who says the Old Media still beats New Media on a good day. It’s true that the Twittersphere “lights up,” as Peter writes, when the NYT dolls out a big scoop. But what about when Twitter scoops the media?
Poof, they are gone. From Capitol Hill, to Connecticut Avenue public affairs firms, to Associations, summer interns are returning to school. Even young people who wisely took intern programs while still looking for work are home now. Or in transitional roles.
It’s no secret that my favorite president is Ronald Reagan. One of his best quotes, in my opinion, contains a bit of inspiration that I try to live by each day: “It’s surprising what you can accomplish when no one is concerned about who gets the credit.”
In case you haven’t heard, USA Today is firing 10 percent of its workforce. Unfortunately for the once-largest print newspaper in the country, its advertising sales have dropped 50 percent since 2006 and it has lost nearly 25 percent of its readership since 2007. (As a result, the Wall Street Journal recently overtook USA Today as the U.S.’ largest paper by circulation.) Whew! Not so good.
Many of you will not know that GA turns three years old this week. In that short span the agency has grown like a weed, and we have many goals yet still on the horizon. But one has been checked off of our bucket list - a new website.
First Lady Michelle Obama made big news earlier this year when she declared war on childhood obesity. Her “Let’s Move” campaign is ambitious and presents a whole host of PR challenges for major food companies.
It’s the YouTube video that pundits like Chris Matthews are calling one of the greatest political ads ever made.
Unless a client is looking to bailout newspapers, I have never been much of a proponent of newspaper ads, especially the full-page variety. Too many lawyerly words, and weird pictures.
As I’m sure many of you have seen, the “Social Media Revolution” video has recently been revamped to reflect social media’s latest – and fundamental impact on communicating today.
Reporters are used to bad news. Tornadoes just rampaged through Kansas? Get out there and interview the now-homeless survivors. Teenager just drove a motorcycle into a telephone pole? Survey the wreckage and ask his classmates if they can give you quotes between their sobs.
